Meet the team

Pritesh Raj Chauhan - Campaign Creator

Having seen first-hand the impact connectivity can have on underprivileged children across the world, Pritesh has been committed to using his skills, experience and network to unlock opportunities for the next generation.

British-Asian marketing professional, with over 18 years experience in delivering impactful campaigns, decided to flip the focus of his ‘40 things to do when you turn 40’ into service for others.

Passionate about the role education and technology can play in reducing the growing digital divide, father of two boys, Pritesh is bringing people together to give a rainbow boost to those who need it the most.

Rayan Prem Chauhan - Original Booster

Every morning, riding his cycle to school, there is a big hill that Rayan finds challenging to get over. Then one day he started to use his ‘rainbow boosters’. With a boost he was able to overcome his challenge.

The idea that some people live under a constant rain cloud, where the smallest amount of sunshine can cause a beautiful rainbow is where this campaign was born.

Rayan’s interpretation of a rainbow booster

Together is better:

Cross-continent collaboration